Webiste Reimagine
Reimagine
Teams
- UX Design
- Brand and Content
- CRO
- Growth
About the project
What is Web Reimagine?
It is a design system developed within the Intuit® core. It was created with the intention of helping QuickBooks to become a place of trust and partnership for small businesses, simplifying their road to success with inspiration, education, and clear paths to purchase.
Our mission in Brazil was to implement and adapt it to Brazilian reality with 3 pillars.
Conversion
- Increase the Conversion Rate for Sign-ups (Trials and BIN’s) and Lead Generation
- Increase Completion Rate for Sign-up started
Brand
- Increase the brand value for users
- Explore our benefits to differentiate us from our competitors
User Experience
- Better E2E experience
- Increase page engagement (time spent, elements clicked, etc.)
- Tell a story that delivers our main benefits to our customers
About the process
Our customers are the center of the strategy, we are always in touch with them to drive our work. For the first changes, we ran a series of Customer Empathy interviews to understand how we should proceed to validate our hypothesis.
About the process
During the process, we did a new site map with new content, which generated some other studies and tools to validate our path; like heat maps, murals, AB tests and then, more customer interviews.
Results
This was very much so a live project as we were always applying changes to improve performance, story telling and adjustment of the journey of our customers.
The improvements shown are the results of my work and an awesome team of people that I’ve had the honor to work with. Thank you for reading and spending some time getting to know a bit of my work.