My Reserve
My Reserve
Teams & Softwares
-
Client | Development team
UI | Prototypes - Adobe XD | Photoshop
About the project
What is My Reserve app?
My Reserve was a User Interface (UI) project created for an entrepreneur. The idea was to create an app that could schedule services around Campinas, a city in São Paulo state in Brazil. I developed this app with my partner KL Soft Mobile Systems. The app was created with a native language for both iOS and Android platforms.
For this project, I was in charge of doing all the benchmark research to find competitors and similarities with other apps, as a way to cover all the ideas from the entrepreneur. The entrepreneur and I worked together side by side for a few months with a team of developers to bring this project off the ground until it was published on the app stores for both platforms. I followed up with the usability tests and during the POC phase with 2 clients, to identify improvements and other needs.
Conversion
- Increase the Conversion Rate for Sign-ups (Trials and BIN’s) and Lead Generation
- Increase Completion Rate for Sign-up started
Brand
- Increase the brand value for users
- Explore our benefits to differentiate us from the competitors
User Experience
- Better E2E experience
- Increase page engagement (time spent, elements clicked, etc.)
- Tell a story that deliveries our main benefits to customers
About the process
During the process, we did an extensive research with the competitors in the market to find similarities with our system and our users behaviors.
About the proccess
We also have the support from the customer support team to tell us about the complaints that the users have regarding our web application system.
After the research and benchmark session, we start designing the Roku application, doing the wireframe, creating components and prototyping to validate the flow.
Our best friend and ally on this project was Roku’s documentation guide that provide us an extensive and clear instructions about the navigation behaviors and flow.
Some designs
A few design screens and a movie from the prototype.
The concepts and wireframes were created by the development team.
Some results
This project was a live project because we are always doing changes to improve performance, story telling and adjust the journey of our customers.
All the results I showed were made by me and the awesome persons who I had the honor to work with, thanks for read and spent some time to know a part of my work.